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Journal of Entrepreneurship, Management and Industry (JEMI)
Published by Universitas Bakrie
ISSN : -     EISSN : 2620777X     DOI : https://doi.org/10.36782/JEMI
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Entrepreneurship, Management and Industry (JEMI) merupakan jurnal ilmiah yang menyajikan artikel orisinal dari Multi dan lintas disiplin dalam bidang dunia usaha, bisnis, entrepreneurship, dan industri dengan format Bauran (mix) Artikel : Hasil Riset (full reaserch), mini riset, novelty, journey, best practice, resensi/review books; iklan dan produk kemitraan lainnya. Journal of Entrepreneurship, Management and Industry (JEMI) dikelola oleh Program Studi Manajemen Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB)
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 5, No 2 (2022): April - Juni 2022" : 5 Documents clear
Social Media Optimization in the Young Small Medium Enterprise
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 2 (2022): April - Juni 2022
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v5i2.2265

Abstract

Recently, this is an era in which social media has been widely used as a communication channel, specifically by certain parties in building their business and promoting their products through the dissemination of existing content. Almost all companies now have social media that post new innovations in the form of new products or services, as well as company activities carried out. Small Medium Enterprises (SMEs) continue to be aggressive with marketing as one thing that can be done is social media marketing through social media. Entrepreneurs have started to look at how to market their products online, but in practice it is still not optimal. Entrepreneurs still have other problems, one of which is the visual technique they have to show when they want to share product photos or videos, it must be attractive and have good competitiveness on social media. To create a good image and attract attention and product competitiveness, entrepreneurs must be creative and innovative in creating products. An attractive product is a different from products already on the market. Currently, there are many entrepreneurs who do marketing through social media. However, most young entrepreneurs only focus on selling without thinking about the quality of their marketing communication strategy. With the quality of good marketing communications, a product will be easier for the audience to remember. So the opportunity to increase sales results are even greater.
The Effect of Enviromental, Social, Governance (ESG) Disclosure on Company’s Profitability & Value in The Sri-Kehati Index 2015-2020
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 2 (2022): April - Juni 2022
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v5i2.2271

Abstract

The aim of this research is to examine the impact of environmental, social, and governance (ESG) disclosure on company profitability and value in the SRI-KEHATI index from 2015 to 2020. The methodology used is a quantitative technique based on secondary data. Statistical software was used to do the data analysis. The study data is derived from the Thomson Reuters ESG Database and the financial reports of seven Indonesia Stock Exchange nonfinancial firms chosen with purposive sampling method. The research includes three independent factors (environmental score, social score, and governance score), as well as control variables (leverage) and dependent variables (profitability with return on equity as a proxy and company value with Tobin’s Q as a proxy). This research concludes that company with good corporate governance had a beneficial effect on both dependent variables in this research. Meanwhile, the environmental score has a negative impact on return on equity and company value. In addition, the social score has a negative impact on company value and gives no effect on return on equity. Stakeholders may utilize the implications of this finding to assess the company's performance. The outcome of this research can be used to present a successful model for non-financial companies in Indonesia listed in the SRI-KEHATI Index to implement the role of ESG disclosure in performance.journal.  The authors must follow the instructions given in the document for the papers to be published.  You can use this document as both an instruction set and as a template into which you can type your own text.
The Policy of Operational Procedures of Agri Product Marketers Recruitment and Training in PT. Asuransi Jasa Indonesia
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 2 (2022): April - Juni 2022
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v5i2.2303

Abstract

This research aims to analyze important and necessary components in the SOP development and to formulate the development in the agri recruitment and product marketers training procedures in PT. Asuransi Jasa Indonesia Company. This research type is descriptive research with qualitative approach. The objects in this research are agri recruitment and product marketers training procedures in PT. Asuransi Jasa Indonesia Company. Meanwhile, the subject of this research is human resource department of PT. Asuransi Jasa Indonesia Company. The data collection methods consist of interviews, observations and documentations. Data sources consist of primary and secondary data. The data analysis technique used is SWOT and ISM analysis. The research results showed that the obtained SWOT strategy alternatives are (1) maintaining both external and internal procedures because both recruitment and training models selected in the recruitment and training are very important to recruit the total of prospective employees needed by the company, (2) optimizing company’s resources namely fund readiness and HR, and (3) having a conducive work environment to improve the performance in recruiting prospective employees. From 6 factors of Human Resource Needs, the classification of sub-elements that fulfilled the entry requirement of 4 sectors, of which 6 factors are divided into all sectors. Where sector 1 (Autonomous) has 1 factor namely (1) Strategic Planning and Operation Planning namely in predicting the HR needs. From 6 factors of Main Obstacles, the classification of sub-elements that fulfilled the entry requirement of 4 sectors, of which 6 factors are divided into all sectors. Where sector 1 (Autonomous) has 2 factors namely (1) Underestimating the HR Training, Taking the time to provide on-the-job training to employees is one of the form of investments which definitely will be valuable for the company and (2) Insufficient HR Policy, underestimating the importance of HR audit in company internal scale. From 6 factors of Possible Changes, the classification of sub-elements that fulfilled the entry requirement of 4 sectors, of which 6 factors are divided into all sectors. Where sector 1 (Autonomous) has 1 factor namely (1) Aligning All Processes to Support and Empower Change by carrying out work culture change followed by work ethic.Keywords— SOP Development, Recruitment, Training, Product Marketers.  
Entrepreneurial Orientation and Innovation in Micro-Enterprises East Jakarta Culinary Sector
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 2 (2022): April - Juni 2022
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v5i2.2333

Abstract

Micro-enterprises in the culinary sector are the most vulnerable sector to being affected by Pandemic COVID-19. One of the ways to improve the performance of micro-enterprises in the culinary sector is by improving entrepreneurial orientation skills and always innovating. This study aims to analyze the level of entrepreneurial orientation and innovation on the performance of micro-enterprises in the culinary sector in East Jakarta during the current pandemic. This study examined the effect of entrepreneurial orientation and innovation on the performance of micro-enterprises in the culinary sector in East Jakarta. This study uses the Probability Sampling technique with the Random Sampling method to analyze 44 micro-enterprises in the culinary sector in East Jakarta who have been in business for two years or more. The results indicate that partially entrepreneurial orientation had an effect on the performance of micro-enterprises in the culinary sector in East Jakarta, while innovation partially had no effect on the performance of micro-enterprises in the culinary sector in East Jakarta, but based on the F test, entrepreneurial orientation and innovation simultaneously affected the performance of micro-enterprises in culinary sector in East Jakarta.
Analisis Forecasting Erratic Demand Dan Safety Stock Laptop Dan Notebook User (Studi Kasus Di PT Bank YXZ)
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 2 (2022): April - Juni 2022
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v5i2.2334

Abstract

This research was conducted based on a case study with the objective of determining the prediction of demand and the factors causing the demand for laptops and notebooks at PT Bank YXZ. Quantitative approaches gained from historical data of erratic demand and qualitative methods obtained from the findings of surveys and interviews comprise the study methodology. It is common knowledge that the procurement procedure at PT Bank YXZ is lengthy due to challenges in estimating the number of requests and budget planning uncertainties. Thus, operational tasks inside the Work Units are impeded as a result of the user not receiving a laptop or notebook on time. In addition, the safety stock will have a significant impact on the fulfillment of laptop and notebook demand. An excessive amount of laptop and notebook safety supply will result in waste. Conversely, too little will result in a scarcity. This forecasting study and safety stock is anticipated to aid PT Bank YXZ in making procurement and budgetary decisions.

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